This is exciting. Some brilliant marketing officer sent an anonymous envelope, to local radio stations containing a mysterious CD with a song entitled ‘Through My Window’ in the CD. It happened last Monday.
Now, according to the report by TheStar Online, everyone is guessing who is behind the whole song, and the purpose of this song, and the website directly linked to this CD called Everyone Connects seems to be keen to keep the guessing game on for some time.
Alright, if the song was to suck big time, I don’t think there would be such a huge fuss. But this song is different (at least for me). It isn’t the sort of song which grows on you because you have excessively heard it, but it’s a catchy song which sound amazingly nice.
And a lot of people are wondering who is the singer/band behind the song, more importantly, whether they are a local or a foreign artist/band. To be honest, I don’t care whether the band or artist is local or foreign, but if they are ‘Made in Malaysia’, then it wouldn’t be a huge surprise considering Bunkface’s huge success with their single called ‘Prom Queen’.
Well, on a personal note, I think the song, or the artist behind the song isn’t as interesting as they way the song is promoted. If the traditional way would ask make a press conference to announce the release of a new album, or a new artist, this just has to top my list of the best ever marketing strategy of the year.
The way I see it, if the song sucks, the no harm will be done because the singer is unknown and shall prefer to remain unknown. But it the song scores big time, then the hype will build, and when the time is right, the introduction of the ‘unknown’ artist would be very much anticipated.
Like I said… It’s a brilliant marketing strategy… and I guess, this action justifies the word “Thinking out of the box”.